When creating your book publicity campaign, in addition to tweeting, blogging, and conducting interviews, all of which can be done decked out in jammies, remember to buzz the 90-mile radius. No you can’t wear your comfy flannels for all of it, but it can be low budget, effective marketing.
Why 90 miles? Can’t give you a page from Science Magazine on that one. Let’s chalk it up to being doable. Round trip, it’s a 180-mile drive that most likely could be done in one day. For instance, from Tucson, where I sweat it out, Phoenix is 90 miles away, a metro area of over four million and a top media market. You can bet your fuzzy bunny slippers it’s worth the trek to do a TV interview!
Get out your map, your GPS, your telescope.
- What cities and towns are within 90 miles?
- What newspapers – online and in print – circulate there?
- What libraries host authors?
- What is the TV market for interviews?
- What about the radio market?
- What organizations might need a speaker?
To be extra efficient, schedule more than one event while you’re out and about – a morning TV interview and a talk to a lunch group, a meeting with a journalist and a radio show interview afterwards.
Wishful thinking? You won’t know until you give it a try. And remember, before you leave, throw those jammies in the washing machine.
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